Friday 11 February 2011

DIGI PACK

Our Digi pack was created to be very simple but have a lot of symbolism and underpinning meaning. We added smoke to add to the ethereal feel of our song and set the atmosphere of the type of singer that she is. It is a very simple and plain front cover as we wanted it to have mystery and not give too much away. The cage is empty and surrounded by nothing as this makes it look very lonely which is a theme that is echoed throughout the video. The title of the band is also in very simple lettering as it again creates a sense of mysteriousness as it then makes it difficult for the audience to see what kind of band they might be and it leaves them eager to find out. The lighting is also low and it creates shadows around the cage, reinforcing a sense of mystetry and the feeling of entrapment.





The Inside of our album cover is a lot more stylised with intricate detail in comparison to our two outer covers. The lyrics are printed to the song of our music video all along the inside. Our main singer is also featured as she then gives the song a bigger selling point, she looks very vulnerable yet simple and this gives off the idea that she is very relatable to and not threatening. Her face also appears in the bottom left hand corner in a very faded and out of focus form which also echoes the diffused glow that we used in our pop video. The inside is more detailed yet it is very clear much like our other two covers. Her face is on the two hot points of the rule of thirds stressing her importance to the band. And the lines of the lyrics lead your eye across the page. The colours of the layout are also quite muted and monochromatic so as to enforce the simple feel of the album cover, they also do not distract your eye and it creates a very un-chaotic out come even with all the detail of the lyrics and music.




The back cover is very similar to the front cover as it is simple and has the empty cage on it which gives the idea of emptiness or loneliness which is what a lot of our video portrays. The names of the songs on the album are also featured which gives the viewers more insight into the band and what their style is. The record label is featured with the title on the hot points to enforce their important ness and the layout is simple so as not to distract from the main image. The lighting is very dark and the cover is 30% black and it in forces the ideas that something is being hidden, and this is what most the song is about, secrets and underlying things which are not said.

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