Tuesday 1 March 2011

TASK 2. A POWERPOINT PRESENTATION TO EXPLORE HOW EFFECTIVE THE COMBINATION OF MY MAIN PRODUCT AND ANCILLARY TEXTS ARE?

The answer to this task has four parts.

The firts is to apply the ideas of Richard Dyer and stardom to see what elements we need to put in to establish our singer as a star in the making. The second is the ideas of pop music theorist Carlsson who argues that pop stars are either comerical exhibitionists or telivised bards or electronic shamen. Our singer is the middle one of these.

Thirdly we looked at the idas of Levi Strauss and his idea of universal myths. Our video shows a song concerned with the position of women in socioty, and identity, which are both universal myths. The fourth and last thing is synergy, where we tried to create a pop video that worked with the digi pack and the magazine advert to sell our singer and her song and her brand.

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