Thursday 18 March 2010

Task 3


What kind of media institution might distribute your media product and why?

To fund the film i would use Artisan Entertainment as i have seen many small budget films that have acheved great success through this company, they have produced fims such as Dirty Dancing which acheved huge success in the late 80S and Napoleon Dynamite which cost less than $400,000 to make but its gross revenue was almost $50 million. Napoleon Dynamite also has the same target audience as me as my film would appeal to an audience of about 15 to 25 years old because they are both young and entertaining as the target audience may be able to relate some of the things that happen in the film. Artisan Entertainment was a private independent American movie studio until it was brought by a Canadian studio, Lionsgate, in 2003.
In 1999's Artisan Emtertainment made The Blair Witch Project. It had a budget of $22,000 but grossed over $248 million worldwide. It had the highest ratio of box office sales to production cost in American film making history. It is also in a way very similar to victors idea as it is about a horror that was fillmed in the woods,so i think that they would promote it in the right away as they did lots of advertising on the internet and the internet is most used by this films target audiencs, 15 to 25,and it would become successfull with a big profit to be made out of a small budget!

Another film company I would use would be Fox searchlight, they are a company that originated from Fox but they take on the more riskier films that do not necessarily have such a big chance of success. Some of the films that they have made that have achieved huge success are Slumdog Millionaire, with a budget of $10 million and grossing over $360 million worldwide. Juno had a budget of $6.5 million and it gained $230 million worldwide it also won an Oscar for best origional screenplay. Garden State had a budget of $2,500,00 and it got a gross revenue of $35,825,316 it also earned a Grammy for its outstanding soundtrack. Thirteen which became a very popular film’s budget was $2 million and it got a gross revenue of $10.1 million. This shows us that Fox Searchlight would be perfect to use as our film that is for a niche audience.Audiences would be able to relate to the film much like they have to the others. We also belive that as Fox Searchlight it a well respected company due to these other films, it would gain the right publicity and as it has Fox as a backing it may be able to invest more into the film if nessicary.

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